With a focus on intricate detailing, season after season, Alice McCALL’s designs remain uniquely feminine. Playing with the graphic use of space and color, experimenting with fabric techniques from delicate hand embroidery to developing custom in-house designed laces, the concept of “craft” is something that remains core to the brand's DNA.
The resulting designs are pretty feminine, chic and bohemian – instantly recognisable as an Alice McCall creation.